I'm a fractional CMO, COO and project lead for DTC brands — senior marketing and operations leadership across every channel, for a very nominal fee, not the $8k-a-month price tag. You choose how much you want to hand off.
100+ DTC brands · enterprise to early-stage · every channel
Most teams aren't short on effort — across marketing and operations both, the effort just has no plan, no owner, and no one watching whether it moves a number. That's the gap I close.
Random posts, boosted ads, a website nobody's touched in months, three freelancers pulling in different directions — and no single view of what's working. Activity everywhere, accountability nowhere.
A clear monthly plan across every channel, tied to the numbers that matter — and I work in your flow: your tools, your cadence, your stage. I make real time for your business and take the plan as far as you want me to.
Six years across the biggest agencies, smaller dynamic shops, and direct-to-consumer brands — from enterprise marketing teams to early-stage founders. I've moved from hands-on execution to leadership, stayed adaptable to how each brand works, and touched every channel that drives DTC growth — over 100 brands directly and through agencies.
"Gia walked into a marketing setup that was all over the place, made sense of it fast, and handed us a plan we could actually run. Worked around our team and our tools instead of forcing a process on us — and stayed genuinely invested in the business."
I'm Gia. I hold an MBA in Marketing and HR, and I've spent six years working with everyone from enterprise teams to small DTC brands — hands-on across every channel, and on streamlining the messy gaps between them so spend, effort and people actually pull in one direction.
My approach is simple: honest, workable solutions. No fluff, no jargon — just a plan your business can actually run.
Industries I've worked across
I've worked hands-on across the entire DTC stack — so the plan isn't siloed by channel, it's built around how they compound together.
Same strategic brain at every level — the difference is how far I take it. Most brands start at the level that matches the team they already have.
I map your current spend, channels and data to find what's leaking and what's underused.
A prioritised, KPI-linked plan across every channel — built around your goals, not a template.
Hand it off, make it execution-ready, or I lead the team — depending on your level.
We track against KPIs, diagnose what's off, and adjust the plan every month.
We'll map a free action plan for your brand — yours to keep, even if we never work together. Start month one risk-free: not a fit, you don't pay for it.